Buying Cycle

In part two of this series, Barry Trailer, Chris and Corey bring a touch of humor to the conversation on the topic of sales and how it relates to the corporate business world today. Barry emphasizes the importance of establishing and elevating relationships over time, stating that sales isn't about predicting anything but rather bringing people together. He compares the unpredictability of sales to the unpredictability of a baseball game, where even the best players are out 70% of the time. Chris Beall adds that the desire for predictability is a universal human desire, but sales is about doing things that have a reasonable shot of bringing people together so that problems can be solved that would otherwise be left unsolved. There is even a reference to fortune tellers, who are able to convince people to believe in the impossible. They guys agree that while the game of sales has not changed, the tools available to do it have improved, and the ability to access and share information has greatly increased, making sales performance level much higher today than in the past.
If you haven't listened to the first half of this series, we highly recommend you to check it out, "The Scarcest Commodity in Corporate Business Today.”
 
Full episode transcript below:

Scientific methods have a place in sales, whether it is to keep existing customers happy or to continue building the pipeline. David Dulany of Tenbound says, “You create a hypothesis of what your messaging is going to be, and then you run an experiment on it and report on the results of the methodology that you're using, do a little bit more research, change it up, make a new hypothesis, and run the same structure over and over again basically for the rest of your life.” Unless you are willing to reevaluate what is working and what is not continuously, it will all stop working, and static growth or loss of business is inevitable. Chris, Corey, and David have solutions for you.  They suggest you look at the efficiency of the people, the processes, and the current technology you currently have in place. Many of these companies have a tech stack, and they don't optimize it and look at it from the perspective of setting it up correctly to really be able to get all the juice out of it. Evaluate the value of what's on hand versus coming up with some new silver bullet that will solve everything. Listen to this episode of Market Dominance Guys, “Science, Silver Bullets and Evaluating Variables.

These sales experts agree, that there is more than one approach to a successful sales campaign. We're sure Chris Beall has some dark childhood story about alternate ways of skinning a cat, although he's never done it, of course. These discussions include modifications and redirections in the buying cycle, even though the basics are still there: awareness, consideration and decision. Join Corey and Chris in this episode of snippets from episodes about the buying cycle. This features Oren Klaff, Jason Beck, Gerhard Gschwandtner, Susan Finch, Dan McClain, Brad Ferguson, and our own Chris Beall and Corey Frank. To hear the entire episodes features, visit this collection:
https://marketdominanceguys.com/category/buying-cycle/

In this continued “honeymoon” edition of the Market Dominance Guys, ​our host, ​Corey​ Frank,​ sits down with Brad Ferguson of Sandler​ Training, one of the most highly rated sales trainers on the planet. Brad, being a top franchisee of Sandler for years, personally learned his incredible questioning techniques and prospect approaches from the founder of Sandler himself, David Sandler, more than 30 years ago.
On several of the Market Dominance Guys​'​ podcasts over the years, Chris​ Beall​ and Corey have discussed many of the modern and fresh sales methodologies being used by successful sales professionals all over the world. From Oren Klaff’s “Pitch Anything” to Andy Paul’s “Sell Without Selling Out” to Chris Voss’ “Never Split The Difference,” there are many different flavors of sales methodologies that can be used to generate trust that result in more consistent sales success. 
If you’re a pilot, you file a solid flight plan and know where you are going before you start the engines. You may change course due to bumpy weather, but you still know your final destination. If you are an architect, you know what type of building you are constructing. You have a blueprint. But if you are in ​s​ales today and you are still “winging it” and letting your personality alone dictate how your sales conversations progress, you fall into the trap of being labeled a “mere tourist” and continuing to wander inconsistently in this profession. As Uncle Zig once said, “Selling is the highest-paid hard work and the lowest-paid easy work there is.” Using a sales methodology makes the hard work easier. 
In this episode, have your pen and pad ready as Brad shares several tactical and specific use cases where the Sandler methodology can be employed on your calls today. He discusses many traditional “mental hang-ups” and speed bumps that impede success from an emotional point of view. From being uncomfortable about money to having a high need for approval and an aversion to the word “no,” Brad shares just some of the powerful Sandler techniques that have generated hundreds of millions of dollars in closed deals. This is the Market Dominance Guys' nearly indispensable podcast, and today’s episode is entitled, “If I ​Could ​S​how ​You a ​W​ay.”
 
About Our GuestBrad Ferguson is the CEO of Best Sales Force, Inc., an Arizona-based sales development firm. Heis the Senior Sandler Training Franchisee with over 25 years of experience in the SandlerNetwork.

You’re no doubt familiar with the buyer’s journey, but what do you know about the seller’s journey? Dan McClain, Sales Director at ConnectAndSell and today’s guest on Market Dominance Guys, shares his personal journey as a salesperson with our host Chris Beall in this first of a two-part conversation. Starting at the beginning of his career, Dan tells the story of how he got into sales straight out of college, what his early selling experiences were like, and how he cold-called his way to where he is today. Most memorable for him was his first experience using ConnectAndSell Lightning, the cold-calling tool that boosts the number of conversations a salesperson can have with prospects. Pushing that “Go” button and being served one conversation after another changed his life and led to his current job selling Lightning at ConnectAndSell. Helping other salespeople discover this tool is now Dan’s mission. Listen in as Dan and Chris remember the details of their first meeting in today’s Market Dominance Guys’ episode, “The Seller Has a Journey Too.”
About Our Guest
Dan McClain is Sales Director at ConnectAndSell. His life-long dedication to sales has led him to his current goal: helping sales leaders, teams, and individuals connect with their targets at a velocity of 10X by using ConnectAndSell Lightning. Dan is based in the San Diego area and is active in his local chapter of AA-ISP.

When your prospect’s response to your cold call is “Not now,” do you assume they mean they’re too busy to talk at that moment? Or perhaps this is just their way of getting rid of you altogether. Our Market Dominance Guy, Chris Beall, talks with Gerhard Gschwandtner, CEO and founder of Selling Power, in this podcast about a more probable reason you’re hearing “Not now.” It has to do with the replacement cycle and consideration cycle of businesses. In other words, where they are in the three-year buying cycle most businesses utilize for timing when they begin considering a new product or service — or replacing an existing one. Once you determine if “Not now” really means “We’re not ready to purchase at this time,” what you do next is critical! Listen in as Chris and Gerhard divulge the intelligent way to deal with the 11/12ths of the market who aren’t ready to buy at this time. Take my word for it: You won’t want to miss the market-dominating advice you’ll hear on this Market Dominance Guys’ episode, “Who’s Ready to Buy Right Now?”
About Our Guest HostGerhard Gschwandtner is founder and CEO of Selling Power magazine, as well as CEO of the Sales 3.0 Conference series. Gerhard’s career has always been centered around helping sales leaders create peak performance in business and in life through video interviews, online events, and live workshops and retreats.

How do you improve your cold calling skills if your present company isn’t providing any sales training? Train yourself! Until you can get with the right company, borrow ideas from the best sales experts you can find (many have been guests on this podcast), take improv classes, join Toastmasters, and keep your mind open to absorb what works. Our Market Dominance Guy Corey Frank is talking in more depth about training yourself during this second part of his conversation with Susan Finch, president of Funnel Media and Funnel Radio. He advises listeners that salespeople should fall in love with their craft — not the product they’re selling. How do you do that? Care about the potential value of the meeting for your prospect and remember the “why” of what you’re doing. And what skills should you hone? Learn what moves prospects to make a decision, create a well-written script and adhere exactly to it, use the tone of voice that elicits the response you want, and most importantly, leave your own mood and ego behind when you make a cold call. Train yourself to remember that it’s not about you. When you place a call, it’s showtime!
Listen to the first half of this interview here:
Are You Laying Brick, or Making $12 an Hour?

What good is a salesperson with five years' experience if they've never been trained and have a hopscotch career of many short stops at companies that never invested in training their sales teams? Corey tells the old story, "A guy walks past a construction site and sees five people laying brick. And he goes to the first guy and says, "Hey, what are you doing?" He's like, "Building a wall." Goes to the second guy, "What are you doing?" And he's like, "Making 12 bucks an hour." Listen to the rest as Corey Frank and Susan Finch, president of Funnel Media Group and Funnel Radio, go on without Chris Beall this week and talk about the concept behind Branch49, a sales acceleration software and service that uses AI to score leads based on their preferred contact channels, while also dedicating a sales team to perform top-of-funnel and full-stack revenue generation. They discuss the obligation that companies have to ensure sales professionals are trained correctly and with the good of the prospect and customer at the forefront, how to undo bad sales habits, and how to help sales professionals who were never trained prepare to work for honorable companies who value sales skills. This is part one of a two-part interview.

On today’s episode of the Market Dominance Guys, Chris and Corey continue their conversation with Jason Beck, Vice President of Sales at Enerex, by addressing how sales got a dirty name. Chris explains that in ancient times, the salesman met the buyer face to face, but the encounter was usually a one-time transaction. Then, the camel caravan moved on, and if the buyer wasn’t happy with his purchase, there was no one to appeal to for a replacement and no one to lodge a customer complaint with. Ancient sales was a hit-and-run relationship that frequently left a bad taste in the buyer’s mouth about salesmen. But in modern times, the sale is never over, because the telephone and the internet have created an ongoing relationship between sellers and buyers. The modern salesperson needs to understand that you can run, but you can’t hide, which makes it imperative that reps provide value to their customers.
Jason and the Market Dominance Guys segue into a discussion of what type of personalities are best suited to be salespeople and what types should definitely NOT hold this job. The attributes of being pro-active and persistent are touted, as well as the importance of being in sales for the right reasons. As Jason puts it, “If closing the deal at the end of the day isn’t what you live for, then don’t be in sales.”
This team of sales-savvy guys wraps things up with a discussion of the cycle of the sales process for a new product and why it works — as this podcast’s title says — to Strategize, Execute, Evaluate, and Repeat.

In this episode of Market Dominance Guys, we’ll dissect that sales process called the “discovery call” and diagnose the problem that is keeping sales reps from making a successful one. Chris, Corey, and Oren Klaff, managing director of Intersection Capital, share their opinions on the subject, and lament the unfortunate fact that most sales reps have no set method for conducting a discovery call that includes true discovery.
As Oren describes it, “Selling is a bit icky, and [salespeople] want to retreat quickly back to the relative calm of their normal lives. Once a salesperson hears one thing [from the prospect] that’s an indicator of interest, they want to hit the buzzer” and immediately jump to the sales pitch so they can end their own discomfort. As Oren sees it, this cut-to-the-chase method is the primary reason many discovery calls fail. Instead of truly finding out what problems the prospect or his company might have, which the product being offered might solve, reps skip right over the creation of a relationship that might help them eventually make that sale. Chris is convinced that salespeople can actually be coached on where they went wrong during a discovery call and how to do it in a way that works. In this podcast, you can listen to the two questions that Chris begins his own discovery calls with — and then find out what the heck “the dog, the meat, and the chain-link fence” have to do with this subject. Who knew that a discussion about discovery calls could be so insightful and entertaining?
If you missed the first half of this conversation, you can get it here:
https://marketdominanceguys.com/e/getting-prospects-from-fear-to-commitment/