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      Belief in the MeetingBranch49Buying CycleFlight SchoolGuest: Brad FergusonGuest: Bruce LewoltGuest: Cherryl TurnerGuest: Dan McClainGuest: Donny CrawfordGuest: Ed PorterGuest: Elena HesseGuest: Gavin TiceGuest: Gerhard GschwandtnerGuest: Gerry HillGuest: Gregory SmithGuest: Helen FanucciGuest: Henry WojdylaGuest: Jake HousdonGuest: James ThornburgGuest: James TownsendGuest: Jason BayGuest: Jason BeckGuest: Jeff LernerGuest: Jennifer StandishGuest: John OrbanGuest: Mandy FarmerGuest: Marc HodgsonGuest: Mark RobertsGuest: Matt ForbesGuest: Matt McCorkleGuest: Michael GenstilGuest: Oren KlaffGuest: Rahul ManiktalaGuest: Robert VeraGuest: Roderick JeffersonGuest: Ryan ReisertGuest: Santosh SharanGuest: Shane MahiGuest: Susan FinchGuest: Sushee PerumalGuest: Tom ZhengGuest: Tony SafoianGuest: Valerie SchlittInternal AlignmentSales MethodologiesSales TrainingSeason 1Season 2Season 3Season 4Value of the MeetingWork From Home

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EP134: Is Sales the Real Problem?

Tuesday May 31, 2022

EP134: Is Sales the Real Problem?

Tuesday May 31, 2022

If a company isn’t experiencing success, the finger of blame is usually pointed at the sales department. Ed Porter, the fractional Chief Revenue Officer of Blue Chip CRO, is here to say that it ain’t necessarily so. Ed joins our Market Dominance Guys, Chris Beall and Corey Frank, on today’s podcast to talk about his experience in helping companies ferret out the real culprits — and it’s not always the sales reps. In exploring the problem with his own customers, Ed has discovered that marketing and customer success are often the departments that need some repair or fine-tuning. He wholeheartedly agrees with one of Chris’ maxims: In a cold call, “technology amplifies ‘suck’,” which is what you’ll see if there’s a technology-provided increase in your cold-calling speed but there’s no company alignment of messaging, training, coaching, and follow-up. So, take Ed’s advice for business trouble-shooting and ask yourself the question posed by today’s Market Dominance Guys’ title, “Is Sales the Real Problem?” About Our Guest Ed Porter is a fractional Chief Revenue Officer for Blue Chip CRO, providing coaching and strategy planning services for executives and startups, and helping them rethink and refocus revenue strategies to accelerate growth. He assists his clients in aligning their revenue teams — marketing, sales, enablement, and customer success — to build accountability at every step of their organization, leading to accelerated and sustainable growth. Ed is also an investor and advisor to startups in the Columbus area.  Connect with Ed Porter on LinkedIn    

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