Guest: Helen Fanucci

In this scary new world of employment, where top sales talent has the power to stay with your team or leave you in the lurch, how do you hold onto that top talent? Helen Fanucci, Transformational Sales Leader at Microsoft and our guest on Market Dominance Guys, knows the answer to this question — and that answer has 17 parts. Helen has taken her 25 years of experience managing remote teams and turned that knowledge into a ground-breaking book titled, Love Your Team: A Survival Guide for Sales Managers in a Hybrid World (available on Amazon Nov. 1, 2022). In it, Helen details the 17 conversations that sales leaders must master with their team to successfully attract and retain top talent. Our podcast host, Chris Beall, questions Helen about her tried-and-true theories on why putting your sales team members first will get you the results you’re expecting. Get ready to take notes about this brave new approach to managing sales teams in today’s Market Dominance Guys’ episode, “17 Conversations That Matter.”

On Market Dominance Guys, Chris Beall continues his two-part conversation with his fiancée, Helen Fanucci, Microsoft’s Strategic Accounts Global Sales Leader. Today, they’re talking about how work-from-home experiences have resulted in a shift in employees’ attitudes about where and when they are willing to work. This is Helen’s area of expertise: She’s been managing employees remotely for 15 years, helping them grapple with their work-from-home issues. Additionally, she understands the challenges of attracting and retaining the best people, especially in today’s job market. Microsoft’s customers demand great service and support, and, Helen says, “That’s why we have to win the war to get talent. We have to keep serving our customers with amazing talent, or they’ll find somebody else who will.” And once you’ve hired talented people, how do you keep them? “Through servant leadership,” Helen explains. Describing her role as a manager at Microsoft, she says, “I am expected to model and coach, be inclusive, take accountability. I remove the blocks and barriers so that my team can achieve.”

This week on Market Dominance Guys, Chris Beall is once again flying solo while Corey Frank is out traveling the world. Chris’ guest today is Helen Fanucci, Strategic Accounts Global Sales Leader at Microsoft — and Chris’ fiancée! The topic today veers away from competing with other companies for market domination, to competing with other companies for market talent. It’s just another result of our almost year and a half of working from home due to the pandemic: People now want flexibility in where they work and when they work.